Several attorneys have approached me through the years seeking guidance with plans and methods to grow their law firms. I wrote a variety of articles on the topic. Such articles run in The New York State Bar Review, The New Jersey Law Review, The Pennsylvania Lawyer and The Bottom Line. I have also given seminars to numerous bar societies and to the New Jersey Society for Continuing Legal Education.Babcock Trial Lawyers offers excellent info on this.
I also provided both big and medium law companies with public media promotions, TV ads, blogs, black page posters and direct mail services. Many of those attempts have been very successful, producing thousands of dollars for the law firms and several potential customers.
Practicing law may be very tiring and exhausting. Clients seeking, intensified rivalry, dysfunctional bureaucracies, an overload of documentation and office politics will put many lawyers off to legal practice. Many attorneys for whom I talk are burnt out, and they are searching for ways to increase their profits without attracting any customers.
Because I’ve been a psychotherapist working for more than twenty years, I realize just what the attorneys are thinking about. After your hours have been filled, you start searching for solutions, concepts, techniques and strategic plans that will allow you to raise your sales without bringing on new customers.
I discovered some years ago that by designing knowledge products I may produce significant sums of income. Currently, I have a collection of books, images, guides, and cd programs that include a passive revenue source. Those products have so far produced approximately $1 million in revenue.
Any of the books was sold by one of the four publishing firms that I have been collaborating with. Those books are already being distributed by big retailers. Mine markets certain products directly. I have a range of solicitor products and I have a collection of self-help items for professionals, teachers and the general public. Several of my reviews for the Social Research Book Club became a Best Seller.
Selling those items would boost your income and your profile. When the company moves into the usual cyclical peaks, it also generates extra cash flow.
You will make loads of useful and effective books, guides, cd’s and videos if you enjoy blogging, talking and public speaking. You should offer any of these as presents to consumers and to prospect companies.
New technology allows such goods possible to manufacture easily and efficiently, and there is a substantial profit margin in the promotion and sale of knowledge objects.
People would pay large sums of money for the knowledge and know-how. Real estate attorneys, divorce lawyers, business lawyers, personal injury lawyers, deportation lawyers, trademark lawyers and criminal lawyers will also quickly create goods that can reach the market, improve their reputation and produce more money for their profession.