Cost-efficiency turns out to be an essential challenge for marketing executives in the present situation. Most marketing managers are thinking whether investing in a marketing strategy will yield some of the best returns possible. Advertising is an area where costs can suddenly spiral out to several thousand. TV advertisement turns out to be the higher cost of the most common promotional strategies and therefore most marketing managers are keeping themselves away from this form of advertising.Speedy Pros
The aim behind any publicity campaign is to communicate to the intended audience about a service or product. Organization marketing executives work hard to popularize their product or service in such a way that the target consumer will perceive it as against the rivals’ product or service. The best option available to marketing managers is vehicle livery among the various marketing techniques.
They do have the option of vehicle graphics covers, whereby their organization’s vehicles can be completely or partially covered with colorful pictures. Wraps are performed on vehicles by means of large sheets of printed material on which the company’s product name or brand name can be written. A study reveals that an average vehicle driver spends a minimum of one month each year on his vehicle and the study also says that 3000 people view a vehicle every day and the advertiser ‘s cost per sighting in this form of advertisement can be as low as four pence.
Apart from cost benefit, another significant advantage of vehicle livery is its durability relative to any other form of advertisement such as print ads and television or radio advertising, which is usually of a short-term nature. A Vehicle graphic wraps can last up to five years and thus become the cost-effective marketing method. In short, under this marketing strategy, vehicles inside a corporation will serve as moving billboards. This advertising method can allow marketing managers to keep a close track of their organization’s advertising budget and this form of advertising can act as a one-time investment rather than any other advertising method.
There are specialist companies offering vehicle wraps and livery service and these companies offer various wrapping forms such as digitally printed vinyl wraps, 3 M wrap color changes, etc … Companies looking for vehicle wrapping services can display previous works of specialist wrappers before selecting such a service provider.